Cause Marketing

Cause Marketing

Do you believe in the power of doing well by doing good?

We do.

In fact, we believe in win-win business solutions for every type of business on the planet today. Cause marketing is all about celebrating your Big Why, why you do what you do and how you do it better than anyone else. And then we expand your brand and help you connect with the right non profits and cause related marketing activities that help you get seen locally, nationally and potentially around the world.

In this new era of socially conscious business, it is crucial to connect your own brand and your business to causes you personally believe in, and then develop a long lasting relationship to those causes. Whether you tithe money to a non profit or volunteer, or create a mutually beneficial partnership, cause marketing builds long term success by connecting people who care about the same causes you do to your business.

Why is Cause marketing good for your business?

Here’s a few facts to consider:

54 percent of U.S. consumers bought a product associated with a cause over the last 12 months.
– 2013 Cone Communications Social Impact Study

42% of North American respondents reported they would pay extra for products and services from companies committed to positive social and environmental impact. – 2014 Nielsen Doing Well by Doing Good

89 percent of Americans are likely to switch brands to one associated with a cause, given comparable price and quality.
– 2013 Cone Communications Social Impact Study

69% of global millennials want businesses to make it easier for consumers to get involved in societal issues. – MSLGROUP Future of Business Citizenship

91 percent of U.S. consumers want to use even more products and services to support a cause they care about.
– 2013 Cone Communications Social Impact Study

88 percent of Americans want to hear how companies are supporting social and environmental issues.
– 2013 Cone Communications Social Impact Study

Millennials: A Critical Cause Demographic – Millennials, more than Non-Millennials, prefer active engagement in cause campaigns, such as volunteering their time (31% versus 26%), cause-support purchasing (37% versus 30%), encouraging others to support a cause (30% versus 22%), and participating in fundraising events (27% versus 16%). Thirty-seven percent of Millennials report being drawn to products co-branding with cause campaigns where their purchase is a form of support, such as Tom’s Shoes One for One Campaign.
– American Millennials: Deciphering the Enigma Generation

We work with our clients to develop a highly effective Cause Marketing Impact platform that includes:

Cause identification and brand building strategies
Non profit recommendations and introductions
Partnership management
Product development
Media management
Social media campaigns [link]
Crowdsourcing campaigns
video marketing [link]
copywriting [link]